So here is the debate: Which PPC marketing network should I go with? Yahoo, Miva, Adbrite or Googleadwords? Well the short answer is that you should always stick with Adwords. You can run ads on the other networks if you want, but Ad Words gets the most search traffic so that is where your largest customer base is at. And in business you have to always go to where your customers are located.
The reality is that if you are not using Google Ad Words then you are cutting yourself off from the vast majority of your prospects … and that of course just does not make any sense.
So what do you need to know about Googleadwords? First you should know that Google has been kind enough to make an extremely robust Ad Words learning center that is a phenomenal tool for anyone that wants to get into PPC marketing. In fact I would say that regardless of what pay per click program you join, you still need to head over to the Google Ad Words Learning Center and go over their material. They got a lot of good stuff just begging to be read.
Now if you have taken my advice and decided to stick with Googleadwords as your primary PPC marketing method then there are a couple words of advice I would like to give you. First and foremost (if you are an affiliate marketer) do not waste time marketing products that have low commissions. You will almost always lose money through PPC if you market inexpensive affiliate products. Look for payouts of at least $30. Anything less and you will probably drown in Google Adwords bills.
Running Googleadwords campaigns is not cheap and low commissions will not cut it!
You might be able to make $30 payouts work, but I try to stick with the products that pay $50 or more. At a 1% conversion rate these are some of the easiest products to make a profit off of. Now if you are a newbie you might find that it is hard even to get a 1% conversion rate, all I can say to you is that we have all been there.
All the reading and planning in the world cannot make up for actual experience. Just stick with it, keep testing your Ad Words campaigns, keeping making small adjustments and over time you will see what works and what does not. Before you know it you will be hitting that 1% mark and actually see a profit come in on a consistent basis.
Googleadwords is not the easiest game in town, but it is not impossible and it can make you A LOT of money.
